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More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Nákup knihy
Brand royalty : how the world's top 100 brands thrive & survive, Matt Haig
- Jazyk
- Rok vydania
- 2006
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- Titul
- Brand royalty : how the world's top 100 brands thrive & survive
- Jazyk
- anglicky
- Autori
- Matt Haig
- Vydavateľ
- Kogan Page
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 329
- ISBN10
- 0749448261
- ISBN13
- 9780749448264
- Série
- Hodnotenie
- 3,55 z 5
- Anotácia
- More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.