Miláčik čitateľov je práve vypredaný
Viac o knihe
Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Nákup knihy
Storyselling for Financial Advisors: How Top Producers Sell, Scott West, Mitch Anthony
- Jazyk
- Rok vydania
- 2000
- Väzba
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Tu nám chýba tvoja recenzia
- Titul
- Storyselling for Financial Advisors: How Top Producers Sell
- Jazyk
- anglicky
- Autori
- Scott West, Mitch Anthony
- Vydavateľ
- Kaplan Publishing
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 256
- ISBN10
- 0793136644
- ISBN13
- 9780793136643
- Série
- Kategórie
- Hodnotenie
- 3,95 z 5
- Anotácia
- Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.