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Alternative shops

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Viac o knihe

Good retail design depends largely on effective brand communication, but the ubiquity of modern shopping centers does little to differentiate one shop from another. Hence, it falls to the individual retailer to create a shop that communicates a message unique to itself. This book examines the highly individual retails aesthetics of one of the world's most recent fashion centres - Shanghai!

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Alternative shops, Zhan Jin

Jazyk
Rok vydania
2006
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Titul
Alternative shops
Jazyk
anglicky
Autori
Zhan Jin
Vydavateľ
Page One
Rok vydania
2006
Väzba
pevná
ISBN10
9812453733
ISBN13
9789812453730
Série
Anotácia
Good retail design depends largely on effective brand communication, but the ubiquity of modern shopping centers does little to differentiate one shop from another. Hence, it falls to the individual retailer to create a shop that communicates a message unique to itself. This book examines the highly individual retails aesthetics of one of the world's most recent fashion centres - Shanghai!