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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Nákup knihy
Brand Relevance, David A. Aaker
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Brand Relevance
- Jazyk
- anglicky
- Autori
- David A. Aaker
- Vydavateľ
- John Wiley And Sons Ltd
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 400
- ISBN10
- 0470613580
- ISBN13
- 9780470613580
- Série
- Hodnotenie
- 4,1 z 5
- Anotácia
- Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.