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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
Nákup knihy
Taking Brand Initiative, Mary Jo Hatch
- Jazyk
- Rok vydania
- 2008
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- (pevná)
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- Titul
- Taking Brand Initiative
- Jazyk
- anglicky
- Autori
- Mary Jo Hatch
- Vydavateľ
- John Wiley & Sons Inc
- Rok vydania
- 2008
- Väzba
- pevná
- Počet strán
- 288
- ISBN10
- 0787998303
- ISBN13
- 9780787998301
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.