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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Nákup knihy
Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos
- Jazyk
- Rok vydania
- 2009
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- (pevná)
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- Titul
- Data mining techniques in CRM
- Jazyk
- anglicky
- Vydavateľ
- John Wiley & Sons
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 357
- ISBN10
- 0470743972
- ISBN13
- 9780470743973
- Série
- Hodnotenie
- 3,8 z 5
- Anotácia
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.