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Viac o knihe
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.
Nákup knihy
Public Relations Case Studies from Around the World, Peter Lang Publishing Inc
- Jazyk
- Rok vydania
- 2014
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Public Relations Case Studies from Around the World
- Jazyk
- anglicky
- Vydavateľ
- Peter Lang
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 351
- ISBN10
- 1433123460
- ISBN13
- 9781433123467
- Série
- Hodnotenie
- 5 z 5
- Anotácia
- The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.