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Reimagining and Reshaping Events

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A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

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Reimagining and Reshaping Events, Jeffrey Wrathall

Jazyk
Rok vydania
2022
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Titul
Reimagining and Reshaping Events
Jazyk
anglicky
Rok vydania
2022
Väzba
mäkká
Počet strán
284
ISBN10
1911635883
ISBN13
9781911635888
Série
Anotácia
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.