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"In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket
Nákup knihy
Why (smart Companies) Do Dumb Things, Calvin L. Hodock
- Jazyk
- Rok vydania
- 2007
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- (pevná)
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- Titul
- Why (smart Companies) Do Dumb Things
- Jazyk
- anglicky
- Autori
- Calvin L. Hodock
- Rok vydania
- 2007
- Väzba
- pevná
- Počet strán
- 357
- ISBN10
- 1591025680
- ISBN13
- 9781591025689
- Série
- Hodnotenie
- 3,45 z 5
- Anotácia
- "In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket