Viac o knihe
"In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket
Nákup knihy
Why (smart Companies) Do Dumb Things, Calvin L. Hodock
- Jazyk
- Rok vydania
- 2007
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- (pevná)
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