Viac o knihe
This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor and Gamble, Lego, Playstation, and Toys "R" Us.
Nákup knihy
Clicks, Bricks & Brands, Martin Lindstrøm
- Jazyk
- Rok vydania
- 2002
- product-detail.submit-box.info.binding
- (pevná)
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