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Web analytics : an hour a day

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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

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Web analytics : an hour a day, Avinash Kaushik

Jazyk
Rok vydania
2007
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4,0
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1726 Hodnotenie

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Titul
Web analytics : an hour a day
Jazyk
anglicky
Vydavateľ
Sybex
Rok vydania
2007
Väzba
mäkká
Počet strán
443
ISBN10
0470130652
ISBN13
9780470130650
Série
Hodnotenie
3,95 z 5
Anotácia
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.