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A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
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What clients love : a field guide to growing your business, Harry Beckwith
- Jazyk
- Rok vydania
- 2003
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- (pevná)
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- Titul
- What clients love : a field guide to growing your business
- Jazyk
- anglicky
- Autori
- Harry Beckwith
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 256
- ISBN10
- 0446527556
- ISBN13
- 9780446527552
- Série
- Hodnotenie
- 4,05 z 5
- Anotácia
- A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.