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Viac o knihe
This is a practical guide showing not only how to write a marketing plan, but also how to implement it successfully. The book is part of a series designed for marketing managers, written in a practical style.
Nákup knihy
Marketing plans with a winning edge, Angela Hatton
- Jazyk
- Rok vydania
- 1996
- Väzba
- (mäkká)
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- Titul
- Marketing plans with a winning edge
- Jazyk
- anglicky
- Autori
- Angela Hatton
- Vydavateľ
- Pitman
- Rok vydania
- 1996
- Väzba
- mäkká
- Počet strán
- 244
- ISBN10
- 0273616935
- ISBN13
- 9780273616931
- Série
- Štítky
- Byznys, Marketing a PR
- Anotácia
- This is a practical guide showing not only how to write a marketing plan, but also how to implement it successfully. The book is part of a series designed for marketing managers, written in a practical style.