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Viac o knihe
This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity
Nákup knihy
Leveraging Consumer Psychology for Effective Health Communications, Rajeev Batra, Punam Anand Keller, Victor J. Strecher
- Jazyk
- Rok vydania
- 2015
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- (pevná)
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- Titul
- Leveraging Consumer Psychology for Effective Health Communications
- Podtitul
- The obesity challenge
- Jazyk
- anglicky
- Vydavateľ
- Routledge
- Rok vydania
- 2015
- Väzba
- pevná
- Počet strán
- 406
- ISBN10
- 1315702878
- ISBN13
- 9781315702872
- Série
- Anotácia
- This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity