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Leveraging Consumer Psychology for Effective Health Communications

The obesity challenge

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  • 406 stránok
  • 15 hodin čítania

Viac o knihe

This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity

Nákup knihy

Leveraging Consumer Psychology for Effective Health Communications, Rajeev Batra, Punam Anand Keller, Victor J. Strecher

Jazyk
Rok vydania
2015
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Cena
11,99 €

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