What Works

Autori

Hamish McRae

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Parametre

356 stránok
13 hodin čítania

Marketing & Predaj

Viac o knihe

In "What Works," economic expert Hamish McRae explores successful businesses and initiatives through diverse case studies, from Ikea to Mumbai's slums. He emphasizes key ingredients for success, like mission and market sensitivity, while distinguishing lasting ideas from fleeting trends. The book offers valuable insights for ambitious readers.

Nákup knihy

What Works, Hamish McRae

Jazyk
Rok vydania: 2011
Väzba: (mäkká)

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3,5

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Titul: What Works
Jazyk: anglicky
Autori: Hamish McRae
Vydavateľ: HarperCollins UK / HarperPress
Rok vydania: 2011
Väzba: mäkká
Počet strán: 356
ISBN13: 9780007203789
Série
Kategórie: Náučná literatúra Biznis & Manažment Marketing & Predaj
Štítky: Byznys
Hodnotenie: 3,45 z 5
Anotácia: In "What Works," economic expert Hamish McRae explores successful businesses and initiatives through diverse case studies, from Ikea to Mumbai's slums. He emphasizes key ingredients for success, like mission and market sensitivity, while distinguishing lasting ideas from fleeting trends. The book offers valuable insights for ambitious readers.