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Parametre
- 320 stránok
- 12 hodin čítania
Viac o knihe
There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
Nákup knihy
Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Jazyk
- Rok vydania
- 2010
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- Titul
- Global Political Marketing
- Jazyk
- anglicky
- Vydavateľ
- Routledge
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 041550046x
- ISBN13
- 9780415500463
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Politológia & Politika, Marketing & Predaj
- Anotácia
- There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.