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Fundraising Management

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  • 439 stránok
  • 16 hodin čítania

Viac o knihe

This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Nákup knihy

Fundraising Management, Adrian Sargeant, Elaine Jay

Jazyk
Rok vydania
2014
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3,8
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11 Hodnotenie

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Titul
Fundraising Management
Jazyk
anglicky
Rok vydania
2014
Väzba
mäkká
Počet strán
439
ISBN10
041583158X
ISBN13
9780415831581
Série
Hodnotenie
3,75 z 5
Anotácia
This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising. This is a clear, problem-solving guide that no fundraising student or professional should be without.