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Viac o knihe
An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.
Nákup knihy
Communication research measures : a sourcebook, Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
- Jazyk
- Rok vydania
- 1994
- Väzba
- (pevná)
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- Titul
- Communication research measures : a sourcebook
- Jazyk
- anglicky
- Vydavateľ
- Guilford Press
- Rok vydania
- 1994
- Väzba
- pevná
- Počet strán
- 400
- ISBN10
- 0898622913
- ISBN13
- 9780898622911
- Série
- Hodnotenie
- 4,45 z 5
- Anotácia
- An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.