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How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.
Nákup knihy
The Dollarization Discipline, Jeffrey J. Fox, Richard C. Gregory
- Jazyk
- Rok vydania
- 2004
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- (pevná)
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- Titul
- The Dollarization Discipline
- Jazyk
- anglicky
- Autori
- Jeffrey J. Fox, Richard C. Gregory
- Vydavateľ
- John Wiley & Sons
- Rok vydania
- 2004
- Väzba
- pevná
- Počet strán
- 272
- ISBN10
- 0471659509
- ISBN13
- 9780471659501
- Série
- Hodnotenie
- 3,8 z 5
- Anotácia
- How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.