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The rise of sharing : fourth-stage consumer society in Japan

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Miura Atsushi draws on more than three decades of experience on the front lines of Japanese marketing research to track the four stages Japan's consumer society has traversed since th turn of the century to th present. Looking forward, he both documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.

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The rise of sharing : fourth-stage consumer society in Japan, Atsushi Miura, Dana Lewis

Jazyk
Rok vydania
2014
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Titul
The rise of sharing : fourth-stage consumer society in Japan
Jazyk
anglicky
Väzba
pevná
Počet strán
350
ISBN10
4924971383
ISBN13
9784924971387
Série
Anotácia
Miura Atsushi draws on more than three decades of experience on the front lines of Japanese marketing research to track the four stages Japan's consumer society has traversed since th turn of the century to th present. Looking forward, he both documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.