Vypredané
Viac o knihe
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Nákup knihy
International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Jazyk
- Rok vydania
- 2002
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- Titul
- International marketing : strategy planning, market entry & implementation
- Jazyk
- anglicky
- Autori
- Jim Blythe, Roger Bennett
- Vydavateľ
- Kogan Page
- Rok vydania
- 2002
- Väzba
- mäkká
- Počet strán
- 362
- ISBN10
- 0749438088
- ISBN13
- 9780749438081
- Série
- Anotácia
- Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.