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Parametre
- 141 stránok
- 5 hodin čítania
Viac o knihe
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Nákup knihy
Lifestyle Brands, Stefania Saviolo, Antonio Marazza
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Lifestyle Brands
- Podtitul
- A Guide to Aspirational Marketing
- Jazyk
- anglicky
- Autori
- Stefania Saviolo, Antonio Marazza
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2012
- Väzba
- pevná
- Počet strán
- 141
- ISBN10
- 1137285923
- ISBN13
- 9781137285928
- Série
- Hodnotenie
- 3,7 z 5
- Anotácia
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.