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Viac o knihe
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Nákup knihy
Marketing across cultures, Fons Trompenaars, Peter Woolliams
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Marketing across cultures
- Jazyk
- anglicky
- Autori
- Fons Trompenaars, Peter Woolliams
- Vydavateľ
- Capstone
- Rok vydania
- 2004
- Väzba
- mäkká
- ISBN10
- 1841124710
- ISBN13
- 9781841124711
- Série
- Zbierka
- Culture for business series
- Hodnotenie
- 3,6 z 5
- Anotácia
- The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.