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Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others
Nákup knihy
Strategic Brand Management, Jean Noël Kapferer
- Jazyk
- Rok vydania
- 1997
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- Titul
- Strategic Brand Management
- Jazyk
- anglicky
- Autori
- Jean Noël Kapferer
- Vydavateľ
- Kogan Page
- Rok vydania
- 1997
- Väzba
- mäkká
- Počet strán
- 250
- ISBN10
- 0749423730
- ISBN13
- 9780749423735
- Série
- Hodnotenie
- 4,65 z 5
- Anotácia
- Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others