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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women
Nákup knihy
Marketing to Women, Martha Barletta
- Jazyk
- Rok vydania
- 2003
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Marketing to Women
- Jazyk
- anglicky
- Autori
- Martha Barletta
- Vydavateľ
- Dearborn Trade Publishing
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 288
- ISBN10
- 0793159636
- ISBN13
- 9780793159635
- Série
- Hodnotenie
- 3,45 z 5
- Anotácia
- Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women