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Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.
Nákup knihy
Marketing Management for Nonprofit Organizations, Adrian Sargeant
- Jazyk
- Rok vydania
- 2009
- Väzba
- (mäkká)
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- Titul
- Marketing Management for Nonprofit Organizations
- Jazyk
- anglicky
- Autori
- Adrian Sargeant
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 498
- ISBN10
- 0199236151
- ISBN13
- 9780199236152
- Série
- Štítky
- Byznys, Marketing a PR
- Hodnotenie
- 3,75 z 5
- Anotácia
- Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.