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The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.
Nákup knihy
Essentials of Global Marketing, Svend Hollensen
- Jazyk
- Rok vydania
- 2012
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- Titul
- Essentials of Global Marketing
- Jazyk
- anglicky
- Autori
- Svend Hollensen
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 560
- ISBN13
- 9780273756545
- Série
- Hodnotenie
- 3,5 z 5
- Anotácia
- The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.