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Focusing on the evolution of social marketing in the 21st century, this publication offers valuable insights into effective practices and strategies. It emphasizes the importance of adapting to new understandings of behavior change, providing readers with practical examples and innovative approaches to enhance their marketing efforts.
Nákup knihy
Strategic Social Marketing, Jeff French, Ross Gordon
- Jazyk
- Rok vydania
- 2015
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- Titul
- Strategic Social Marketing
- Jazyk
- anglicky
- Autori
- Jeff French, Ross Gordon
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2015
- Väzba
- mäkká
- Počet strán
- 450
- ISBN13
- 9781446248621
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Focusing on the evolution of social marketing in the 21st century, this publication offers valuable insights into effective practices and strategies. It emphasizes the importance of adapting to new understandings of behavior change, providing readers with practical examples and innovative approaches to enhance their marketing efforts.