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Successful marketing plans in a week.

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To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies

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Successful marketing plans in a week., Ros Jay

Jazyk
Rok vydania
1997
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Titul
Successful marketing plans in a week.
Jazyk
anglicky
Autori
Ros Jay
Vydavateľ
Headway
Rok vydania
1997
Väzba
mäkká
Počet strán
94
ISBN10
0340679247
ISBN13
9780340679241
Série
Anotácia
To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies