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The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.
Nákup knihy
Why Advertising Fails, Dan S. Kennedy
- Jazyk
- Rok vydania
- 2021
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Why Advertising Fails
- Podtitul
- And How to Make Yours Succeed
- Jazyk
- anglicky
- Autori
- Dan S. Kennedy
- Vydavateľ
- Advantage Media Group, Inc.
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 224
- ISBN13
- 9781642253467
- Série
- Štítky
- Stará reklama
- Hodnotenie
- 4,25 z 5
- Anotácia
- The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.