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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
Nákup knihy
Key Concepts in Marketing, Jim Blythe
- Jazyk
- Rok vydania
- 2009
- Väzba
- (mäkká)
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- Titul
- Key Concepts in Marketing
- Jazyk
- anglicky
- Autori
- Jim Blythe
- Vydavateľ
- SAGE
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 232
- ISBN10
- 1847874991
- ISBN13
- 9781847874993
- Série
- Hodnotenie
- 3,2 z 5
- Anotácia
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.