Marketing Destinations and Venues. For Conferences, Conventions and Business Events

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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments

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Marketing Destinations and Venues. For Conferences, Conventions and Business Events, Rob Davidson, Tony Rogers

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Rok vydania: 2006
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Titul: Marketing Destinations and Venues. For Conferences, Conventions and Business Events
Jazyk: anglicky
Autori: Rob Davidson, Tony Rogers
Vydavateľ: Elsevier
Rok vydania: 2006
Väzba: mäkká
ISBN10: 0750667001
ISBN13: 9780750667005
Série
Zbierka: Events management series
Štítky: Náučná literatúra, Byznys, Biznis & Manažment, Marketing & Predaj, Marketing a PR
Hodnotenie: 3,5 z 5
Anotácia: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments