Marketing Destinations and Venues. For Conferences, Conventions and Business Events

Autori

Hodnotenie knihy

Ohodnotiť

Parametre

Viac o knihe

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments

Nákup knihy

Marketing Destinations and Venues. For Conferences, Conventions and Business Events, Tony Rogers, Rob Davidson

Jazyk
Rok vydania: 2006
Väzba: (mäkká)

Akonáhle sa objaví, pošleme e-mail.

Doručenie

Platobné metódy

3,5

Dobrá

2 Hodnotenie

Tu nám chýba tvoja recenzia

Titul: Marketing Destinations and Venues. For Conferences, Conventions and Business Events
Jazyk: anglicky
Autori: Tony Rogers, Rob Davidson
Vydavateľ: Elsevier
Rok vydania: 2006
Väzba: mäkká
ISBN10: 0750667001
ISBN13: 9780750667005
Série
Zbierka: Events management series
Kategórie: Náučná literatúra Biznis & Manažment Marketing & Predaj
Štítky: Byznys, Marketing a PR
Hodnotenie: 3,5 z 5
Anotácia: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments