Kniha momentálne nie je na sklade
A Story is a Deal
How to use the science of storytelling to lead, motivate and persuade
Autori
Hodnotenie knihy
Viac o knihe
Harnessing the science of storytelling, this book delves into techniques for cementing brand loyalty and crafting persuasive pitches. It emphasizes the importance of narrative in leadership and marketing, offering insights on how compelling stories can influence consumer behavior and foster deeper connections. Readers will learn to create impactful narratives that resonate with audiences, ultimately enhancing their ability to lead and persuade effectively.
Nákup knihy
A Story is a Deal, Will Storr
- Jazyk
- Rok vydania
- 2025
- Väzba
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Doručenie
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- A Story is a Deal
- Podtitul
- How to use the science of storytelling to lead, motivate and persuade
- Jazyk
- anglicky
- Autori
- Will Storr
- Vydavateľ
- Little, Brown Book Group
- Rok vydania
- 2025
- Väzba
- pevná
- Počet strán
- 256
- ISBN13
- 9780349437231
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 4,5 z 5
- Anotácia
- Harnessing the science of storytelling, this book delves into techniques for cementing brand loyalty and crafting persuasive pitches. It emphasizes the importance of narrative in leadership and marketing, offering insights on how compelling stories can influence consumer behavior and foster deeper connections. Readers will learn to create impactful narratives that resonate with audiences, ultimately enhancing their ability to lead and persuade effectively.