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The Road to Hell
How purposeful business leads to bad marketing and a worse world And how human creativity is the way out
Autori
Hodnotenie knihy
Viac o knihe
Exploring the impact of corporate purpose in the aftermath of the 2008 financial crisis, this book delves into how well-meaning intentions can lead to unintended consequences in business practices. It critiques the movement that emerged in the corporate and advertising sectors, highlighting the complexities and challenges that arise when companies prioritize purpose over profit. Through insightful analysis, it uncovers the pitfalls of this trend and its implications for the future of business ethics.
Nákup knihy
The Road to Hell, Nick Asbury
- Jazyk
- Rok vydania
- 2024
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- Titul
- The Road to Hell
- Podtitul
- How purposeful business leads to bad marketing and a worse world And how human creativity is the way out
- Jazyk
- anglicky
- Autori
- Nick Asbury
- Vydavateľ
- The Choir Press
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 248
- ISBN13
- 9781789634488
- Série
- Štítky
- Stará reklama
- Hodnotenie
- 4,05 z 5
- Anotácia
- Exploring the impact of corporate purpose in the aftermath of the 2008 financial crisis, this book delves into how well-meaning intentions can lead to unintended consequences in business practices. It critiques the movement that emerged in the corporate and advertising sectors, highlighting the complexities and challenges that arise when companies prioritize purpose over profit. Through insightful analysis, it uncovers the pitfalls of this trend and its implications for the future of business ethics.