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Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.
Nákup knihy
Account-Based Marketing, Edward Blackwell, Bev Burgess
- Jazyk
- Rok vydania
- 2025
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- Titul
- Account-Based Marketing
- Podtitul
- The Definitive Handbook for B2B Marketers
- Jazyk
- anglicky
- Autori
- Edward Blackwell, Bev Burgess
- Vydavateľ
- Kogan Page
- Rok vydania
- 2025
- Väzba
- pevná
- Počet strán
- 288
- ISBN13
- 9781398619159
- Série
- Štítky
- Náučná literatúra
- Anotácia
- Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.