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When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
Nákup knihy
Successful E-mail Marketing Strategies, Arthur Middleton Hughes, Arthur Sweetser
- Jazyk
- Rok vydania
- 2009
- Väzba
- (pevná)
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- Titul
- Successful E-mail Marketing Strategies
- Jazyk
- anglicky
- Vydavateľ
- Racom Communication
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 395
- ISBN10
- 1933199164
- ISBN13
- 9781933199160
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 4,2 z 5
- Anotácia
- When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.