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Successful E-mail Marketing Strategies

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When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.

Nákup knihy

Successful E-mail Marketing Strategies, Arthur Middleton Hughes, Arthur Sweetser

Jazyk
Rok vydania
2009
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(pevná)
Akonáhle sa objaví, pošleme e-mail.

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4,2
Veľmi dobrá
10 Hodnotenie

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Titul
Successful E-mail Marketing Strategies
Jazyk
anglicky
Rok vydania
2009
Väzba
pevná
Počet strán
395
ISBN10
1933199164
ISBN13
9781933199160
Série
Hodnotenie
4,2 z 5
Anotácia
When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.