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The Definitive Guide to Direct and Interactive Marketing

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Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.

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The Definitive Guide to Direct and Interactive Marketing, Merlin Stone, Alison Bond, Elizabeth Blake

Jazyk
Rok vydania
2003
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Titul
The Definitive Guide to Direct and Interactive Marketing
Jazyk
anglicky
Rok vydania
2003
Väzba
mäkká
Počet strán
412
ISBN10
0273675206
ISBN13
9780273675204
Série
Anotácia
Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.