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Focusing on the consumer's perspective, this book explores how product assortment affects decision-making and choice. It reviews existing literature and theoretical developments to propose research propositions that clarify the relationship between product variety and consumer behavior. By addressing three key questions, it aims to enhance understanding of the consumer aspect of assortment research, providing valuable insights for both academics and practitioners in the field.
Nákup knihy
Product Assortment and Consumer Choice, Alexander Chernev
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Product Assortment and Consumer Choice
- Podtitul
- An Interdisciplinary Review
- Jazyk
- anglicky
- Autori
- Alexander Chernev
- Vydavateľ
- Now Publishers Inc
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 74
- ISBN13
- 9781601985347
- Série
- Štítky
- Psychologická tematika
- Hodnotenie
- 5 z 5
- Anotácia
- Focusing on the consumer's perspective, this book explores how product assortment affects decision-making and choice. It reviews existing literature and theoretical developments to propose research propositions that clarify the relationship between product variety and consumer behavior. By addressing three key questions, it aims to enhance understanding of the consumer aspect of assortment research, providing valuable insights for both academics and practitioners in the field.