Vypredané
Parametre
- 320 stránok
- 12 hodin čítania
Viac o knihe
Exploring the evolving relationship between consumers and brands, Rob Walker introduces the concept of "murketing," where individuals actively engage in marketing campaigns and create personal brands. Through case studies of companies like Timberland and Red Bull, Walker illustrates how consumers adopt products as expressions of their identities rather than mere purchases. This work blends marketing insights with cultural anthropology, revealing the profound connection between consumer choices and personal identity in today's marketplace.
Nákup knihy
Buying in, Rob Walker
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Buying in
- Podtitul
- What We Buy and Who We Are
- Jazyk
- anglicky
- Autori
- Rob Walker
- Vydavateľ
- Random House Children's Books
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 320
- ISBN13
- 9780812974096
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia, Veda, Ekonómia, Sociológia
- Hodnotenie
- 3,75 z 5
- Anotácia
- Exploring the evolving relationship between consumers and brands, Rob Walker introduces the concept of "murketing," where individuals actively engage in marketing campaigns and create personal brands. Through case studies of companies like Timberland and Red Bull, Walker illustrates how consumers adopt products as expressions of their identities rather than mere purchases. This work blends marketing insights with cultural anthropology, revealing the profound connection between consumer choices and personal identity in today's marketplace.