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Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Nákup knihy
Winning the Story Wars, Jonah Sachs
- Jazyk
- Rok vydania
- 2012
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- (pevná)
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- Titul
- Winning the Story Wars
- Jazyk
- anglicky
- Autori
- Jonah Sachs
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 2012
- Väzba
- pevná
- Počet strán
- 264
- ISBN10
- 1422143562
- ISBN13
- 9781422143568
- Série
- Štítky
- Beletria, Svetová literatúra
- Anotácia
- Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.