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Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.
Nákup knihy
Strategic Marketing Management - Theory and Practice, Alexander Chernev
- Jazyk
- Rok vydania
- 2019
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- (pevná)
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- Titul
- Strategic Marketing Management - Theory and Practice
- Jazyk
- anglicky
- Autori
- Alexander Chernev
- Vydavateľ
- Cerebellum Press
- Rok vydania
- 2019
- Väzba
- pevná
- Počet strán
- 522
- ISBN13
- 9781936572588
- Série
- Hodnotenie
- 5 z 5
- Anotácia
- Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.