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Parametre
- 266 stránok
- 10 hodin čítania
Viac o knihe
Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.
Nákup knihy
Omni-Channel Retail and the Supply Chain, Paul Myerson
- Jazyk
- Rok vydania
- 2020
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- Titul
- Omni-Channel Retail and the Supply Chain
- Podtitul
- Working Together for a Competitive Advantage
- Jazyk
- anglicky
- Autori
- Paul Myerson
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 266
- ISBN13
- 9780367641979
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Veda & Matematika, Ekologická tematika, Ekológia, Marketing & Predaj, Marketing a PR
- Anotácia
- Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.