Kniha momentálne nie je na sklade
Viac o knihe
Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.
Nákup knihy
Join the Brand: Building Loyal Communities and the Need for Belonging, Norty Cohen
- Jazyk
- Rok vydania
- 2018
- product-detail.submit-box.info.binding
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Join the Brand: Building Loyal Communities and the Need for Belonging
- Jazyk
- anglicky
- Autori
- Norty Cohen
- Vydavateľ
- Ideapress Publishing
- Rok vydania
- 2018
- Väzba
- pevná
- Počet strán
- 220
- ISBN13
- 9781940858685
- Série
- Hodnotenie
- 3,4 z 5
- Anotácia
- Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.