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Offering a unique insider perspective, this book delves into the global liquor and wine industry through the eyes of marketing expert Arthur Shapiro. Readers will encounter engaging stories about key players and their relationships, revealing the intricacies of brand building and marketing in a sometimes shocking light. With a blend of humor and insight, it explores the evolution of the industry, highlighting the importance of image, product excellence, and the dynamics that lead to a brand's success.
Nákup knihy
Inside The Bottle, Arthur Shapiro
- Jazyk
- Rok vydania
- 2016
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- Titul
- Inside The Bottle
- Podtitul
- People, Brands, and Stories
- Jazyk
- anglicky
- Autori
- Arthur Shapiro
- Vydavateľ
- AM Shapiro & Associates LLC
- Rok vydania
- 2016
- Väzba
- mäkká
- Počet strán
- 246
- ISBN13
- 9780997618105
- Série
- Štítky
- Skutočné príbehy, Životopisy
- Hodnotenie
- 4,35 z 5
- Anotácia
- Offering a unique insider perspective, this book delves into the global liquor and wine industry through the eyes of marketing expert Arthur Shapiro. Readers will encounter engaging stories about key players and their relationships, revealing the intricacies of brand building and marketing in a sometimes shocking light. With a blend of humor and insight, it explores the evolution of the industry, highlighting the importance of image, product excellence, and the dynamics that lead to a brand's success.