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This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
Nákup knihy
Strategic Advertising Campaigns, Don E. Schultz, Beth E. Barnes
- Jazyk
- Rok vydania
- 1995
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- (pevná)
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- Titul
- Strategic Advertising Campaigns
- Jazyk
- anglicky
- Autori
- Don E. Schultz, Beth E. Barnes
- Vydavateľ
- NTC Business Books
- Rok vydania
- 1995
- Väzba
- pevná
- Počet strán
- 370
- ISBN10
- 0844230154
- ISBN13
- 9780844230153
- Série
- Štítky
- Beletria, Svetová literatúra
- Hodnotenie
- 4,25 z 5
- Anotácia
- This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.