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Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.
Nákup knihy
Museum Branding, Margot Wallace
- Jazyk
- Rok vydania
- 2024
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- Titul
- Museum Branding
- Podtitul
- Reimagining the Museum
- Jazyk
- anglicky
- Autori
- Margot Wallace
- Vydavateľ
- Rowman & Littlefield Publishers
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 280
- ISBN13
- 9781538185506
- Série
- Anotácia
- Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.