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Exploring the social significance of Scotch whisky in Greece, this ethnographic study delves into its role as a symbol of national identity and modernity. It traces three distinct trajectories, examining how various networks project and negotiate the meanings of Scotch. Through an analysis of the Greek cultural industry's mediascapes, Athenian nightlife, and North Aegean drinking habits, the book reveals Scotch's association with modernity, popular music, and a lavish masculine lifestyle, highlighting its impact on contemporary Greek society.
Nákup knihy
Greek Whisky, Tryfon Bampilis
- Jazyk
- Rok vydania
- 2013
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- (pevná)
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- Titul
- Greek Whisky
- Podtitul
- The Localization of a Global Commodity
- Jazyk
- anglicky
- Autori
- Tryfon Bampilis
- Vydavateľ
- Berghahn Books
- Rok vydania
- 2013
- Väzba
- pevná
- Počet strán
- 248
- ISBN13
- 9780857458773
- Série
- Štítky
- Etnografia
- Anotácia
- Exploring the social significance of Scotch whisky in Greece, this ethnographic study delves into its role as a symbol of national identity and modernity. It traces three distinct trajectories, examining how various networks project and negotiate the meanings of Scotch. Through an analysis of the Greek cultural industry's mediascapes, Athenian nightlife, and North Aegean drinking habits, the book reveals Scotch's association with modernity, popular music, and a lavish masculine lifestyle, highlighting its impact on contemporary Greek society.