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Focusing on the integration of customer service and marketing data, this book highlights the importance of utilizing advanced digital technologies to enhance user experience. It argues that businesses must adapt to these innovations to remain competitive in today's market. By optimizing customer touchpoints, companies can drive growth, improve efficiency, and ensure customer satisfaction. The text serves as a guide for organizations aiming to thrive in a rapidly evolving digital landscape.
Nákup knihy
Digitizing The Customer Journey, Stephen J. Wright
- Jazyk
- Rok vydania
- 2019
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- (pevná)
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- Titul
- Digitizing The Customer Journey
- Podtitul
- Using the Latest Digital Technologies to Support Growth, Efficiency and Delight Customers Throughout the Customer's Touchpoints
- Jazyk
- anglicky
- Autori
- Stephen J. Wright
- Vydavateľ
- Bluetrees gmbh
- Rok vydania
- 2019
- Väzba
- pevná
- Počet strán
- 124
- ISBN13
- 9783952512647
- Série
- Anotácia
- Focusing on the integration of customer service and marketing data, this book highlights the importance of utilizing advanced digital technologies to enhance user experience. It argues that businesses must adapt to these innovations to remain competitive in today's market. By optimizing customer touchpoints, companies can drive growth, improve efficiency, and ensure customer satisfaction. The text serves as a guide for organizations aiming to thrive in a rapidly evolving digital landscape.