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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Nákup knihy
The King of Madison Avenue, Kenneth Roman
- Jazyk
- Rok vydania
- 2009
- Väzba
- (pevná)
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- Titul
- The King of Madison Avenue
- Jazyk
- anglicky
- Autori
- Kenneth Roman
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 282
- ISBN10
- 1403978956
- ISBN13
- 9781403978950
- Série
- Kategórie
- Štítky
- Byznys, Kultúra a spoločnosť
- Hodnotenie
- 3,7 z 5
- Anotácia
- Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.