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PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Nákup knihy
Perspectives on Social Media Marketing, Stephanie Agresta, B. Bonin Bough, Jason I. Miletsky
- Jazyk
- Rok vydania
- 2010
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- (mäkká)
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- Titul
- Perspectives on Social Media Marketing
- Jazyk
- anglicky
- Vydavateľ
- Cengage Learning
- Rok vydania
- 2010
- Väzba
- mäkká
- ISBN10
- 1435456521
- ISBN13
- 9781435456525
- Série
- Hodnotenie
- 3,4 z 5
- Anotácia
- PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.